Findings
from the latest Advertising Specialty Institute’s (ASI) Impressions Study indicate
promotional products are a very cost-effective way to advertise. The findings
in this study were based on thousands of in-person and online surveys taken by
consumers in the U.S., Canada, Mexico and parts of Europe.
Promotional
products are the most highly regarded advertising medium, more than ads in newspapers,
on the radio, advertising in magazines, on the television, Internet and on mobile
devices.
The
most popular promotional products are pens, drinkware, t-shirts, bags,
headwear, outerwear, polo shirts, desk accessories, calendars, USB drives,
umbrellas and mobile power banks. 85% of people world wide remember the advertiser
who gave them a promotional product.
The
average US household owns an average of 34 promotional items. Nearly nine out
of 10 consumers say they own logoed pens and branded drinkware such as a ceramic
coffee mug or a travel tumbler. The average length of time a consumer keeps a
branded promotional product is about one year. Outerwear, umbrellas and
t-shirts are kept the longest. More than half of consumers pass branded items
such as apparel and power banks to someone else when they are finished with
them. Items were kept if they were quality items, practical and attractive. 42%
have a more favorable opinion of an advertiser if the promotional product they
received was environmentally friendly. 53% have a more favorable opinion of an
advertiser if the promotional product was made in the USA.
This study illustrates the power of promotional products among consumers on a global
scale, and their affordable cost-per-impression as compared to other forms of
advertising.
Proforma Prime
Image, an ASI member since 2005, offers more than 500,000 promotional
products on their website, primeimagemall.com. Products not found on the
website can often be sourced from other providers. Need ideas? Contact us. We are your marketing agency without the agency fees.
E-mail: prime.image@proforma.com
Office: 919-391-8808
www.primeimagemall.com
