Proforma Prime Image - Effective Ideas to Grow Your Business

Most companies want to increase recognition of their name and products.  It’s interesting to note that something as simple as logoed pens and as useful as branded polo shirts can be some of the most effective means of advertising.  

An investment in logoed products can pay off in new business.  The return is a measureable number called ROI or Return on Investment. Companies who use promotional products often are interested in ROI. This helps them in follow-ups with existing customers and plans for upcoming promotions at tradeshows, meetings and with marketing campaigns.

Recently, the Advertising Specialty Institute (ASI) conducted a global study in 27 cities across North America, Europe and Australia.  In 85% of the US respondents, promotional products have a lower cost-per-impression (CPI) than prime-time TV, national magazine and newspaper ads and a CPI similar to spot radio and Internet advertising.

The study showed that promotional products are generally kept for seven month.  Most people have at least ten in their possession at any given time. In interviews, ASI found “end-buyers who consistently remembered the advertisers on logoed items and who feel good about the brands on promo products they use day in and day out.” 

Midwesterners own the most products of any region surveyed. In all regions, pens were most often mentioned (56%) followed by shirts (48%) and bags (34%). Promotional hats are kept by 42% of those who received them. Outerwear also ranks high as one of the top recognized promotional products. 

ASI’s research studies are frequently cited throughout the B-to-B industry and across the advertising and marketing spectrum.  (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America.

Proforma Prime Image, an ASI member since 2005, offers more than 500,000 promotional products on their website, primeimagemall.com. Products not found on the website can often be sourced from other providers.  

Need ideas?  We are your marketing agency without the agency fees. Feel free to contact us for more information:

E-mail:             prime.image@proforma.com

Office:             919-391-8808