Friday, December 23, 2016

What's The Plan?





Do you have a clear idea of what your brand conveys?  Does it incorporate your mission?  Are you on a path to improving your marketing results?  Proforma Prime Image can help improve your brand exposure with unique logoed merchandise and print products.
Here are some interesting facts from the Advertising Specialty Institute to consider when ordering your next promotional product.

Bags
One-half of all U.S. consumers own a promotional bag.

About 53% of U.S. consumers own promotional drinkware, making tumblers, bottles and mugs powerful marketing tools for your clients.

Apparel
T-Shirts are the top-selling promotional product in this category. The trends are toward the more retro or vintage look, such as the baseball t-shirt.  Color-blocked tops, denim shirts and flannel wovens as well as heathered fabrics are popular.  Consider fabrics that are moisture wicking with cooling features.

Headwear
The new trend is toward baseball caps with curved bills and a strap back. Men in rural America are tops for logoed headwear.
Umbrellas
Promotional umbrellas are kept on average for 14 months

Desk Accessories
Younger consumers are the most likely to own logoed desk accessories.

USBs
Consumers between 18-24 are most likely to own branded USB drives.



Proforma Prime Image, an ASI member since 2005, offers more than 500,000 promotional products on their website, primeimagemall.com.  Products not found on the website can often be sourced from other providers.  Need ideas?  Contact us.  We are your marketing agency without the agency fees.



E-mail: prime.image@proforma.com      
Office: 919-391-8808       
www.primeimagemall.com